HOW TO PROMOTE AWARDS ON SOCIAL MEDIA

Introduction

Award season is upon us, and if you’re a marketer or business owner who has recently won an award, congratulations! Award-winning work can be a valuable marketing tool that can lead to increased brand recognition and increased sales. But how do you get people to notice? After all, there are plenty of companies vying for attention in any given industry.

Be specific

The more specific your call to action is, the better.

In this case, we recommend using a specific offer of a specific product or service. You could also include a discount code for the first 10 people who click through and sign up for your newsletter, or add an expiration date to make sure that you get as many surges in sales before your award goes live.

When it comes to promoting awards on social media, specificity is king!

Be humble (but not too humble!)

You should also avoid being too humble. While it’s important to be humble, and you should always be grateful for the recognition you receive, it’s also good to share your excitement about the award with others.

Here are some examples of ways to do this:

• Posting on social media about how honored you are
• Sharing photos with family and friends (in a way that isn’t boastful)

Post honest, personal testimonials from clients and colleagues.

You can also post honest, personal testimonials from clients and colleagues. The best way to do this is to ask for specific feedback on the product or service that you provide.

For example, if you’re posting a testimonial about your freelance writing services, ask the writer what their favorite part of working with you was. If they said they liked how organized and professional you were, then write a blurb including those qualities in your marketing copy! This will help potential clients know that they’ll benefit from working with you because of these qualities.

And don’t limit yourself to just one testimonial per post; if someone has given praise for more than one aspect of your business (e.g., “The marketing strategist was great at brainstorming ideas but also made sure their team followed through on their plans”), include all those compliments in a single update!

Use a professional picture

When you are preparing to promote your award on social media, the most important thing is to make sure that you use a professional picture. This means having a picture of yourself smiling and looking happy, as well as one showing off your award. The best way to do this is with a selfie or group photo in which you are holding up the award so that it can be seen clearly in the background. If you’re feeling fancy, try taking another candid shot at home before posting it!

Create a branded hashtag

What is a hashtag?

A hashtag is any word or phrase that begins with the pound sign (#). Hashtags help you find and connect with people who share similar interests. To use hashtags effectively, you need to understand what they are, why they exist and how to use them in your social media posts.

Hashtags are used for:

• Finding new content related to a specific topic or industry (e.g., #marketing)
• Sharing information about an event or campaign (e.g., #wearehere)
• Asking questions related to your brand or organization (e.g., What’s your favorite thing about [company name]?)

Repurpose the content for other channels.

If you’re looking to promote your award on social media, make sure you use the same content across all of your channels. This means using the same title and description in Facebook ads, Instagram posts, YouTube videos and more.

To help you with this task, we recommend using a tool like Hootsuite or Buffer to repurpose content for different social media platforms. For example: if you posted an article about yourself winning an award on LinkedIn Pulse (which will live forever), then it’s easy to post that same article on Twitter. Simply copy-paste the text into a tweet and voila! You now have another version of the post promoting your award win that can be used later down the line.

Awards can be a valuable marketing tool if you use them effectively

Awards can be a valuable marketing tool if you use them effectively. An award will attract clients and help your brand to stand out from competitors.

Award-winning companies are often perceived as more reliable, trustworthy, and successful than those who are not awarded. There are various types of awards that can be used for your business.

Conclusion

The bottom line is that awards are a great way to promote yourself, your company, and your brand. They show that you’re not just good at what you do—you’re the best at it. But if you want to take advantage of this opportunity and really get some mileage out of your award-winning status, then make sure your social media presence is ready for prime time. Take these tips into consideration when planning out how people will see your award on their screen or in print:

Be specific about why you won (and feel free to brag a little)

Create branded hashtags for easy sharing and tracking