our long-wearing, powerfully pigmented, waterproof shadows come in a range of matte and lustrous finishes for universally flattering effects. our luxe liquid gel formula helps give the look of smoother skin and can be applied all over lids and used as a liner with our fluffy, tapered teardrop applicator.
our brand founder’s vision:
“the midnight shadows liquid eyeshadows are so light, smooth, and fluffy but still offer so much pigment and coverage. they’re multifunctional – they can be used as a base for a more dynamic, layered look or on their own.”
– ari

Hannah –
I’m totally in love with this shade and the thank u next theme!! I’m so sad that it’s a limited edition:( Ari, i hope someday you’ll release some non-plumpling glosses for the non-plumpling girlies over here! Totally recommend this product tho!
Gandía Fernández –
This glossy little wonder is just what I needed! Its shimmering glitter gives a stunning effect. Makes my lips look irresistibly good and plump. Totally in love with it!
Stroma Beauty –
Absolutely smitten by these gorgeous plumping lip glosses! The colours are simply stunning and well pigmented, giving that fabulous, full-lipped look. As an Ariana fan, I’m absolutely crazy about them. However, I would have preferred a dopher applicator for a more precise application. Still, these are beautiful.