new york: aura eyes

our long-wearing, powerfully pigmented, waterproof shadows come in a range of matte and lustrous finishes for universally flattering effects. our luxe liquid gel formula helps give the look of smoother skin and can be applied all over lids and used as a liner with our fluffy, tapered teardrop applicator.

our brand founder’s vision:
“the midnight shadows liquid eyeshadows are so light, smooth, and fluffy but still offer so much pigment and coverage. they’re multifunctional – they can be used as a base for a more dynamic, layered look or on their own.”

– ari